Social Media Management Services
If you’re venturing out into the uncharted territory of social media marketing, you’ve come to the right place. Our social media marketing team can guide you through the often confusing nuances and social norms of the various platforms out there, all the while helping you connect with your potential customers in an authentic and engaging way.
Social Media Consultation
What are your business goals? How can social media help meet those goals? What is your business’ current social media accomplishing? What does your social media look like in the next three months? Six months? These are some of the questions we ask when we sit down with you. The answers help us provide an actionable social media strategy.
Social Media Audit
A social media audit is a review of your existing social media platforms to see what the data tells us is working and what can be improved. If you don’t currently have any social media presence, we’ll review your top three competitors to see which platforms and strategies they employ. With the social media audit in hand, you will have a better idea of which platforms will work best for your business and how it should tie into your overall marketing strategy.
Account Creation & Optimization
Provided you do not have any social media accounts, we will create accounts on the platforms most appropriate for your business. This will include adding pictures from your website and optimizing each account to best practices for each platform.
Social Media Calendar
We create a social media calendar for each month over the course of the year. Within each month will be that month’s scheduled posts for each platform. This helps you keep track of everything being posted on your social media platforms.
Ongoing Social Media Posts
Don’t have time to post to your platform? We’ll do it for you. We will create and post relevant, engaging content for your readers that is on brand and in line with your business objectives.
Social Media Interaction
Interacting on social media is an important component of growing an online presence. With your input, we identify and interact with those social media accounts relevant to your organization’s mission, your members/customers, and your stakeholders. No one wants to go to a party and listen to someone drone on about themselves. Recognizing and amplifying the voices of your organization’s adjacent social media accounts builds good will. A beneficial side effect to social media interaction is that your organization gains greater visibility.
Reporting & Analysis
No social media effort would be complete without some reporting and analysis. We’ll give you a breakdown of how your social media accounts are performing, which posts have received the most attention, and a recommendation on future actions to take.
Major Platforms We Support
Why Have a Social Media Presence at all?
- Increased Brand Recognition
- Brand Loyalty
- Increased Website Traffic
- More Customers
Meeting the Social Media Expectations
People expect organizations to have a social media presence. We are far enough removed from the dawn of the internet that a measured social media presence denotes legitimacy, and eases the path for people to find you.
Humanize Your Business
Potential customers may visit your social media page to get a sense of your company’s values, of the people behind the scenes, and to interact with your business on an emotional level.
Social media gives you the opportunity to humanize your company. It gives your business a personality that may not be expressed through your website or service offerings. At times, social media creates a community of like-minded people – people who support your organization.
Connect with Potential Customers
People are on social media to do just that: socialize. They want to connect with others, receive feedback, and seek answers. Social media is a wonderful opportunity to connect with potential customers and answer their burning questions in real-time, thus earning their trust and loyalty.