While there are many forms of Digital Advertising, Paid Search is perhaps the most common. Paid Search, and all of the associated jargon, can be a confusing mess.
Paid Search (PPC)
Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated,
Display Ads
Social Media Ads
Video Ads