Pay Per Click (PPC) Ad Management

Paid Search Ads Done Right

Whether you call them Pay-Per-Click (PPC) Ads or Paid Search Ads, that valuable advertising real estate at the top of search engine results pages can be a source of new customers, more website traffic, and increased brand recognition.

example of a pay-per-click ad

Unfortunately, those ads can also be a major source of wasted ad spend. This is why it’s essential to have a PPC agency in your corner to help you cut costs, improve your ad performance, and maximize your conversions. Here’s how we can help.

Our Pay-Per-Click (PPC) Management Services

  • Advertising Consultation
  • Audits of existing Google Ad and Microsoft Ad accounts
  • Ad Account Setup
  • Conversion tracking setup
  • PPC Strategy and keyword selection
  • Campaign creation
  • Ad copy
  • Budget management
  • Continuous optimization
  • Ad Reporting and Analysis

Benefits of Pay-Per-Click (PPC)

Greater Visibility

One of the major benefits of pay-per-click is that it gives your brand visibility that it may not otherwise be able to get. If your site isn’t ranking high in Search Engine Results Pages (SERPs) for searches that are highly relevant to your business, a PPC campaign can place you at the top of the page for otherwise competitive keywords.

Benefits of PPC with Crescent Sense

Pay-per-click experience counts! With Crescent Sense, you get a team with decades of experience managing pay-per-click media, from the early days and simple elements of Overture and AdWords, through the evolution of PPC platforms to the seemingly bewildering array of options now available. Other agencies, in pursuit of high-profit margins, will outsource their pay-per-click management to low-cost vendors whose only achievement is a certification without much real-world experience.

Not Crescent Sense. Our in-house team is personally trained by our founder, who is a contributor to multiple bidding algorithm patents. Crescent Sense sees potential issues before they happen. While AI has taken over the duties of many low-level processes that used to be manual, Crescent Sense knows from experience that consistent human oversight of PPC campaigns provides quality results many times greater than set-and-forget, outsourced solutions. We know that the primary goal of pay-per-click platforms is to increase their revenue. We don’t blindly follow one-size-fits-all PPC platform recommendations which are generally geared toward increasing ad spend – we consider their benefits and drawbacks as media advocates for our clients.

Get in touch with us about our pay-per-click services.