866-699-9577

Category: News

Man walking away

TikTok’s Twilight

Unfortunately, this may be the end of all of our TikTok journeys in the U.S. However, there are plenty of platforms to pivot to continue publishing content. Let’s discuss! YouTube The first, and my personal preference, is YouTube. Granted, I don’t post there much, but it has proven to be a mecca for Black and…
Read more

5 Easy Steps to Creating Segments in GA4

After using Universal Analytics for so long, switching over to GA4 and finding where every part of your data is hiding can be tricky. In Universal Analytics, we could easily find segments in the Audience tab. In GA4, the Explore tab, and not as one would think the Report tab, is where to build and…
Read more